Idea Development

Reads like an advertisement

Are you tired of seeing videos and pictures of friends—close or not—getting a “surprise proposal” all over social media? Flaunting their big rock, whether it’s a lab-grown diamond or a Harry Winston?

Do you fancy an impromptu proposal? Tired of waiting around, dropping hints, and navigating endless uncertainty with your partner?

This work is for those who have waited—or are still waiting—for their significant other to pop the question and fulfill the cliché of a happily ever after.

Now, you don’t have to wait—you can do it yourself!

Take a selfie with your dazzling rock and post it on Instagram to let the world know you’ve found the ONE.

Ringpop_Video 2.mp4

Inspo

Inspired by the endless stream of proposal pictures flooding my social feeds over the years. (My data points have certainly spiked in the past five years as my friend group matures and moves on to more serious life events—also known as adult life planning.)

Why does one person in a relationship always have to wait around? Be coy, not sound despare,te

Prototype